Tastidlite's Xanga Site

Weblog

Wednesday, June 25, 2008

Tasti D-Lite coming to New York’s #1 Landmark

The First New Tasti D-Lite Store Set to Open in the Empire State Building This Summer!
(June 24, 2008—New York, NY) Tasti D-Lite, New York’s favorite guilt-free dessert is teaming
up with another New York icon to give New Yorkers the first look at this revitalized brand. The
newest Tasti D-Lite store is set to open in the Empire State Building this summer, inviting New
Yorkers and tourists alike to dessert their guilt with Tasti D-Lite.

“We are thrilled to be bringing New York’s dessert icon to one of New York’s most famous cultural
landmarks,” says CEO Jim Amos, “The Empire State Building is a natural fit for our brand which
began in New York and is soon to be available across the country and around the world.”

The Empire State Building location is the second company owned lease to be signed. The flagship
Tasti D-Lite store will also open this summer at 60th and Broadway. In September, Tasti D-Lite will
stage a gala grand opening and brand re-launch at both locations.

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold
through more than 60 independently owned and operated locations throughout New York. Now,
Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite
plans to build a 500-center franchise network in just five years. With a world-class operating
team, the company is undertaking a program of product innovation by bringing science and
nutrition to the offerings, a complete focus on service improvement, flavor innovation, and
customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com
# # #
Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 or jhassan@alisonbrodpr.com

Tuesday, June 24, 2008

Recently, the "Mobile Tasti" van participated in the Love Heals benefit in the Hamptons. This annual benefit was inspired by and dedicated to the memory of Alison Gertz, a young Manhattanite who died of AIDS in 1992. For the last 15 years, 50,000 young people annually are given the message of safer sex practices through speakers’ bureaus, educational videos and lesson guides. The organization has made a footprint and continues to grow as its message of love, hope and safety in sexual practices spreads.More information on the recent event can be found here.

Be on the lookout for more appearances of the Mobile Tasti van

Thursday, May 22, 2008

Top 10 List - Best Customer Quotes from the Web

Who doesn't love a good Top 10 List? We have gathered together some of the best quotes from around the web related to Tasti D-Lite. Each of these unsolicited entries have provided us permission to share just a glimpse of their Tasti experience.
10)   "Tasti D is pretty much our favorite place on earth."   -Jodi & Cerina   Found here.

9)    "And now, I must step out for my nightly fix of Tasti D*Lite. I have a $2.75/ day habit. I hope they have Oreo Cookie!" - Valerie F. Found here.

8)    "There was a time I used to eat it everyday. I am a bit better now,…"   -Rori   Found here.
7)    " "For the first time I can honestly say that piece of luggage which you call a purse is actually useful," he said shoving our contraband into my bag. We managed to get two cups of Tasti D (with lids) in as well before we rushed to buy the (movie) tickets across the street." -Carrie G. Found here.

6)   "I fall victim to its charms almost daily." -Julia N. Found here.

5)   "Jenny, you have to come back. It just isn't Tasti D-lite without you... even though it's just as yummy whether you're here or not." -Monica F.   Found here.

4)    "Running, running, running home as fast as I could to savor the creamy deliciousness that I was carrying."  -Laura   Found here.

3)    "...the basic ingredients in Tasti D are listed on their website. And most of the words are ones I'm familiar with." -Scott R. Found here.

2)    "If Tasti D-Lite frozen yogurt were a woman it would have a restraining order against me." -Matthew S. Found here.

And our #1 pick for best Tasti D-Lite Customer Quote on the Web:
1)   "I like to imagine that until the moment I step into the store, the flavors of the day have yet to be decided, and as I push the door open, the frozen dessert gods scan my soul and offer flavors as some sort of karmic redemption."  -Sam D.   Found here.
Dessert Your Guilt with Green Tea and PB Moosemellow

FOR IMMEDIATE RELEASE
Memorial Day Weekend, Tasti D-Lite Rolls Out its Two Newest Flavors of The World’s Leading Good-for-You Frozen Dessert: Green Tea and PB Moosemellow
(May 14, 2008—New York, NY) Eating right is not a new idea, but sometimes it’s pretty hard to do. For more than twenty years, Tasti D-Lite has been making it easier and today Tasti is introducing it’s two newest ways to indulge guilt-free. This Memorial Day weekend, Green Tea and PB Moosemellow will join the Tasti D-Lite family of more than 100 mouth-watering flavors, as they’re introduced at 40 participating Tasti D-Lite franchised locations (listed at www.tastidlite.com/participating).

“Tasti D-Lite has always been committed to making delicious treats that the consumer can feel good about eating,” says Tasti D-Lite CEO Jim Amos. “Green Tea and PB Moosemellow are the latest unique flavor choices for health-conscious people who don’t want to miss out on great taste.”

As it’s name implies, Green Tea captures one of the hottest flavor trends with a light, refreshing twist anyone can enjoy … at just 70 calories, 10 grams of carbs, and 1.5 grams of fat per 4 fl. oz. serving. PB Moosemellow combines the flavors of chocolate and marshmallow with a hint of peanut butter to create a rich, indulgent treat. When you taste it, you’ll swear there are chunks of chocolate and swirls of marshmallow creme, but it’s all Tasti at only 100 calories, 15 grams of carbs, and just 3 grams of fat per 4 fl. oz. serving. Like all of Tasti D-Lite’s over 100 flavors, Green Tea and PB Moosemellow are made from the finest ingredients with no artificial sweeteners.

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti DLite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement. For additional information about Tasti D-Lite, please log onto www.tastidlite.com

# # #

Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 / jhassan@alisonbrodpr.com

Tuesday, May 13, 2008

New York’s Favorite Guilt Free Treat Expands Worldwide

FOR IMMEDIATE RELEASE
Tasti D-Lite Signs its First International Development Agreement in South Korea

May 13, 2008 // Franchising.com // (Nashville, TN) Tasti D-Lite, this week, finalized its first international development agreement to open Tasti D-Lite centers in South Korea. Led by franchising veteran Jim Amos, Tasti D-Lite has begun its expansion from New York throughout the United States and now, around the world.

The first international Tasti D-Lite master franchise agreement was signed with Coffee Bean Korea Co., Ltd. The first centers in South Korea will likely open this summer. Each store will open with the new Tasti D-Lite image and will serve the brand’s healthy frozen treats and new flavors and products being introduced this year.

"The expansion for Tasti D-Lite into the international market is a milestone for Tasti D-Lite," says CEO Jim Amos. "The growth into South Korea is particularly significant because several fad yogurt chains have their roots in this market. With these centers, Tasti D-Lite positions itself as a worldwide player in the frozen dessert category."

Coffee Bean Korea Co. Ltd. has a top-rate reputation. The company has already opened an impressive 122 units of a U.S.-based coffee concept since 2001 and plans to replicate this same success with Tasti D-Lite. The company plans to open four Tasti D-Lite centers in prime locations in Seoul this summer. A dedicated management team for Tasti D-Lite Korea has already been assembled and will be trained in New York this May.

"South Korea is the prime place for Tasti D-Lite’s premiere international expansion," says Coffee Bean Korea Co. Ltd President Simon Park. "Our team is thrilled to be bringing Tasti D-Lite to South Korea and we look forward to a long and rewarding partnership with the Tasti D-Lite brand."

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com

# # #

Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 / jhassan@alisonbrodpr.com